The Story Behind

The story behind

It all started when Zdenko Oliver Santini was in attending 8th grade, and it became the norm to wear a bicycle helmet in his Danish hood. Zdenko thought the regular bicycle helmets was boring to look at. So, with the help of some cardboard, glue, and plenty of creativity, he made the very first version of what was going to become Crazy Safety helmets in the future.

Years later, he teamed up with the well-known German company ABUS (August Bremicker und Söhne) and their Nordic CEO Kim Møller-Nielsen, who was able to bring life to the helmets with the team. The first model was launched in 2009 and since then, the products has been improved and become even more ‘live’ due to new techniques. Several other accessories have been launched as well.

In 2018, Zdenko and Kim took over the rights to Crazy Safety and launched the company New Shape, changing to an e-commerce (end user) perspective, also strengthening the good relation to the high growing number of dealers.

Crazy Safety products have sold more than 1 million units throughout the world since the launch. There has been a lot of school kids using a product, Zdenko created in his childhood.

Dreams come true!